You will have to wait and see… We are looking to find people on the cusp of something big, people that really stand out but are not, yet, necessarily famous. Which other rising talents are on your radar? Sam, however, is a pro and can take on any challenge, which is why it worked so well. It can be difficult sometimes for actors who might be used to shooting film to then go and shoot for still pictures – it’s a very different thing, though you may not think it. We ran through the concept and he was very open to the process. We have worked together before so that always helps. How did you collaborate with Sam on the project and concept? He's part of this really exciting generation of young actors, there is an energy about him that is right. Sam is definitely part of this, a young British actor really making great strides in his career. With this campaign we are looking to celebrate the latest talents breaking out in their profession. You have to respect that.Īctor Sam Claflin stars in the first ‘CÎROC On Arrival’ campaign, why was he chosen? As much as I love the new and the modern I love tradition too, so I have been so fortunate to be around that.

It’s quite amazing to be around and experience that.

There is so much history and tradition surrounding royal families I have worked with. You’ve worked with everyone from the Duke and Duchess of Cambridge to Angelina Jolie, do you find it’s different working with Royal subjects compared to actors?

It's one of the most exciting aspects of my job as a photographer. I'm always on the look-out for the person I don't yet know, the person I am yet to photograph. If you could choose one person to photograph - past or present – who would it be? Any shoot with Kate Moss and Gisele is always memorable too. Photographing Princess Diana too, of course was very memorable and special. It’s very rare people get recognized by just their last name, so that was very memorable – like the first time I was part of the group of photographers that are known by just their surname: Avedon, Newton, Penn. That was a real moment for me because when the campaign came out they printed a page just saying “Versace presents Madonna by Testino”. If I think of some, I would have to say when I first photographed Madonna for Versace in the 1990s. It’s very difficult to say as they are all so unique and so memorable in their own way. What has been your most memorable shoot to date?

Diana testino